Struggling with your marketing?

Crickets when you post a video to social?

No one is visiting your website?

You’ve created the world’s greatest lead magnet…

And not a single person has opted in?

It must be your market.

Really, it’s the only logical solution.

Similar to your patient who has “tried” everything and even followed your advice to a T.

Yes, sure they did. 🙂

When you have a marketing problem, the single most productive approach is to assume YOU, not your market, is the problem.

Even if you aren’t the only issue, it’s still the fastest, most controllable way to right the ship and get headed in the direction you’d like.

On this episode of Life By Design For Chiropractors, Kreso and I get back together for a live discussion about markets. Read More

When a patient says no to our recommendations, we assume it’s always something we said or didn’t say, something we did or didn’t do.

That is the case sometimes, but far too often much of the information we could add to aid the decision-making process gets overlooked.

There’s an entire hierarchy of needs at work inside the patient’s mind and most often completely unknown to the patient themselves.

If we know and understand what the patient needs, we can tailor our information, environment, and efforts to ensure these “beliefs” are covered during our interactions.

The end result…

More yeses.

Happier patients.

Better outcomes.

On this episode of Life By Design For Chiropractors I share “The 5 Things Patients Must Believe Before Saying Yes.” Read More

Hard bone on a soft nerve?

Foot on the water hose?

How do you communicate chiropractic in the 21st century?

There have been, and still are, some incredible minds in Chiropractic.

Kent, Gentempo, Chestnut, Minardi, Murphy, Haavik and many more I’m certainly missing.

These pioneers have moved us away from the bone on nerve model to a new contemporary view of the spine, the nervous system and subluxation.

As powerful as science is, understanding the science and making it consumable for your market and your patients is a totally different story.

On this episode of Life By Design For Chiropractors I share a concept I’ve been developing in my own practice that I believe will be of tremendous value to those Chiropractors listening in. Read More

I love Reggie Gold.

If you don’t know who this person is, and that’s becoming more and more possible, you need to expose yourself as much Reggie content as possible.

The one caveat, and I may rub some chiropractors the wrong way with this statement, is to be wary of his business model.

It’s a bust and honestly, terrible.

That said, Reggie was a fantastic communicator.

His clarity regarding The Third Paradigm of Chiropractic and how to help the public understand is second to none.

One of the recordings that stuck with me and continues to influence our Day One – Two process are his “3 Questions”.

The “3 Questions” seem simple, but when you deconstruct them, they’re actually quite genius.

On thiss episode of Life By Design For Chiropractors, I break down Reggie’s “3 Questions”. Read More