#3 BEST OF: The 4 Requirements Of A Successful Practice

Welcome to our first “Best of” episode of The Life By Design For Chiropractors Podcast!

From time to time we revisit some of your favourite, most downloaded episodes as the material is still relevant and it obviously had struck a chord then and we know it will again.

One of the cornerstones of Life By Design is the concept of requirements and strategies…

A requirement is something that you (or in this case your practice) NEEDS… these are non-negotiable. An example would be oxygen… As a human you need oxygen to live. It’s required for life and no amount of wishing, hoping, and dreaming is going to change that.

A strategy is a specific WAY in which you meet a requirement… there are many strategies. Let’s go back to our oxygen example. Oxygen is required BUT you can get oxygen in a variety of ways… breathing is one. But you can also use a respirator or you can get oxygen through an I.V.

The point is simple…

On today’s podcast we talk about the requirements for a successful practice and the most effective strategies for meeting those requirements. Read More

#85 Maximizing Profitability In Part-Time Practice

Are you considering reducing your practice hours to enhance your life enjoyment, personal free time, or to spend more of those precious moments with your family?

One likely concern may be that working less will mean earning less and that’s just not something you want or you can’t have, given your current expenses.

How do we solve this dilemma?

Is working 60 hours a week in practice and on your business the only solution?

Ask Dr. Rachelle Vanderheyden-Jug.

Rachelle is a LBD Director, a mom, a wife and a chiropractor.

Over the past year she’s dramatically changed her model and approach to practice and the results have been, well…, exceptional!

On this episode of Life By Design For Chiropractors I interview Rachelle about the challenges and solutions to maximizing profits during her switch into part-time practice. Read More

#78 Why A Retention Based Practice Is Cheaper & Easier

I received a special email in my inbox last week…

It was an email I look forward to getting regularly and one I rarely, if ever delete without consuming.

Most often this email is more than just a “good read”, it’s an email that instigates deep thought, introspection and in some cases a change or modified plan of action.

You can thank marketer extraordinaire Dean Jackson for today’s podcast topic…

What’s the type of practice most chiropractors are operating?

If we’re honest (and I’ve seen the stats time and time again to prove it), most of the profession is aiming to see as many new patients as absolutely possible.

Now that’s not a bad thing if you have the infrastructure to keep them and deliver an exceptional experience.

Unfortunately, in most cases that’s absolutely not what’s happening!

The majority NEED as many new patients as possible to make up for the lack of retention, the dilution of their fees and ongoing devaluation of their care process.

Retention seems harder until you know more about what it takes to build and grow a RETENTION BASED PRACTICE.

Once you get past the scary unknown and accept what you’re currently doing is unsustainable and tiring… (not to mention stressful and less profitable!) you can begin the transition to an easier, less expensive and far more profitable and enjoyable model.

On this episode of Life By Design For Chiropractors we talk about why the Retention Based Practice is the way to go and how you can get started moving towards the “light”.

Enjoy! Read More

#77 How I Grew My Practice 10% In 14 Days

Now matter how wonderful you think your practice is, there’s always room for improvement!

In some cases, you’d be very pleasantly surprised at how fixing, modifying or updating a deficient area of your business will massively impact your bottom line.

Recently we made a staff change at the team leader position. It wasn’t due to poor performance…it was a change we made to stay ahead of the growth curve. We saw an opportunity that matched our values and quickly changed course.

In the process of training our newest team member we started an audit of our systems and realized a few key areas were being missed…we made the necessary changes and without having to increase our new patient volume we saw a 10% growth in visits per week in less than 14 days!

I was honestly shocked. Where did all these visits come from without having to attend a spinal screening or run an ad for the $27 exam?

They came from our team holding patients accountable to the visit schedule we originally agreed to and the majority of the contact was over the phone.

Old school right?

The take home point is not only that an accountability system is necessary but that every system in your office matters.

On this episode of Life By Design For Chiropractors we recount the entire experience and the lessons I learned along the way.

Enjoy! Read More