#138 The Tale Of Two Practices

PodcastSystems

It was the best of times.

It was the worst of times.

It was the age of wisdom.

It was the…

You probably get the idea.

In “Chiro” world, the preached purpose is to see as many people as possible and create a subluxation-free world.

That means doing whatever it takes to see more people and “serve” more people.

It’s a statement that’s been screamed from the stage and now social media, since the dawn of Chiropractic times.

But…

Is an ever-growing practice really the only practice worth it’s salt?

Could it even be in opposition to a fantastic life for the Chiropractor themselves?

Over the past few years a pattern has emerged among clients, docs we’ve consulted with and I’ve even experienced in my own practice.

There are two practices a subluxation-centered doc should consider.

On this episode of Life By Design For Chiropractors, I discuss them both. Read More

#132 Should You Invite Their Spouse Or Not?

PodcastSystems

Standard fare among Chiropractic Coaches is the spousal invite.

Do you invite the spouse?

Do you make it mandatory?

What if they decline?

What if they agree, but show up alone?

In my world, four ears are much better than two and having a spouse or someone involved in the prospective patient’s health care decision making at the consultation and the review of results is always better than not having them.

BUT…

Where do I draw the line?

On this episode of Life By Design For Chiropractors I clipped out a portion of a solid training…

10 Day One – Two Conversion Secrets That Generated Over 20 Million.

Specifically, the portion covering the spousal invite. Read More

#128 Is Your Practice A Job Or A Business?

PodcastSystems

When you understand the nature and intent of this question, you’re faced quickly with a reality you’re excited about or one that twists a knife deep in your belly.
Ultimately, it will also depend on the goals and purpose of your practice but in most cases, when having a job vs. a business…one is usually far better than the other.

On this episode of Life By Design For Chiropractors we ask the question… find out where the answers leads us! Read More

#125 Fix Your Retention Starting With This ONE Word

PodcastSystems

We’ve been staunch proponents of building and cultivating a lexicon for years.

All great brands have their own language…

The tall, grande and venti from Starbucks being an obvious example.

There are times in the development of your lexicon that certain words become prominent in pop culture and within the media, we’d be remiss not to use them to our advantage.

Extraordinary communication is helping people to understand and consume what we’re teaching and have it result in the actions we’d love for them to take.

Actions in our case, that will without question, lead to a happier and healthier life.

Over the past 4 months in practice I’ve noticed an increasingly obvious awareness and response to a certain word I’ve used for years. Only now, with it’s emergence in the cultural lexicon, patients are taking it to mean something even more important than ever before.

On this episode of Life By Design For Chiropractors, I explain how this came to be and how to use the principle to for building a powerful lexicon of your own.

Read More